Parmigiani Fleurier presents the “skeleton” edition of the Tonda 1950, which reveals the incredibly complex mechanism and features of this extra-thin model. Each bridge and main plate of the PF705 calibre movement has been exquisitely openworked and decorated. No fewer than 127 […]
Just a quick update for you. One week ago I wrote that Guy Sémon will be the successor of Stéphane Linder, who resigned. The two major newspapers in the french speaking part of Switzerland quoted me for this prediction… Today I can […]
In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think.
This one for those who love numbers and figures! I have put together for you the figures of Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute of the last twenty years. The numbers shown here are movements sent to COSC by brand.
I just met Stephane for this really interesting interview. In 20 minutes he gave me an overview and he described me his strategy for the TAG Heuer. It might be a bit different then you think… It´s once again worth listening!
Jean-Claude Biver still is the mastermind behind Hublot. But Jean-Claude Biver now also is in charge of overviewing and coordinating the three watch manufacturers of LVMH. I asked him how he sees his new role and what he intents to do …
Just hours ahead of the probably last race of the 34th America’s Cup, before the well-deserved victory of the Kiwis, I get an email from TAG Heuer announcing a new onboard smartwatch for Oracle Team USA.
I see more and more individual designed Rolex. To black existing watch models out and to individualize them seems to be a growing business. Do the manufacturers miss a lucrative business? What do you think?
Yesterday, after talking to CEO Stéphane Linder, I was able to take photos and to film the latest major developments of TAG Heuer. I think never before one could see these watches all together in such a way …
This morning I met Stéphane Linder at the TAG Heuer HQ in La Chaux-de-Fonds. I invite you to listen to our interesting conversation where Stéphane also gives me some first insights of what he plans to do as the new CEO.
Stéphane Linder will replace Jean-Christophe Babin as CEO of TAG Heuer with effect from June 1st 2013. He is currently VP of Sales North America for TAG Heuer, after occupying key strategic roles in the company since 1993.
I would like to invite you to join me on my blog. Do you have time? Are you interested in wristwatches, in the watch-industry? Yes! Than let's share the most amazing and interesting things I do and see as a watch expert and journalist.
Alexander Linz Journalist and Author Vienna/Austria