Posts tagged with : "TAG Heuer"

 

DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think.

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The Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute / COSC figures of the big ten from 1993 to 2013

The Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute / COSC figures of the big ten from 1993 to 2013

This one for those who love numbers and figures! I have put together for you the figures of Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute of the last twenty years. The numbers shown here are movements sent to COSC by brand.

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Baselworld 2014: Interview with Stephane Linder CEO of TAG Heuer

Baselworld 2014: Interview with Stephane Linder CEO of TAG Heuer

I just met Stephane for this really interesting interview. In 20 minutes he gave me an overview and he described me his strategy for the TAG Heuer. It might be a bit different then you think… It´s once again worth listening!

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Baselworld 2014: The TAG Heuer novelties

Baselworld 2014: The TAG Heuer novelties

I will show you two watches that impressed me. It´s the new TAG Heuer Monaco V4 Tourbillon and the TAG Heuer Carrera Calibre 80 Chronograph…

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Baselworld 2014: Interview with Jean-Claude Biver, President Hublot

Baselworld 2014: Interview with Jean-Claude Biver, President Hublot

Jean-Claude Biver still is the mastermind behind Hublot. But Jean-Claude Biver now also is in charge of overviewing and coordinating the three watch manufacturers of LVMH. I asked him how he sees his new role and what he intents to do …

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Jean-Claude Biver, currently President of Hublot, will also take responsibility for the watch brands TAG Heuer and Zenith

Jean-Claude Biver, currently President of Hublot, will also take responsibility for the watch brands TAG Heuer and Zenith

Yesterday, this interesting announcement was distributed through the LVMH network. That´s not a surprise for ma at all. Honestly I already thought that LVMH would announce this change much earlier…

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TAG Heuer opens a new industrial production site in Switzerland and presents the new Calibre 1969

TAG Heuer opens a new industrial production site in Switzerland and presents the new Calibre 1969

The new integrated mechanical chronograph movement is being produced at the just finished fourth TAG Heuer Manufacture in Chevenez in the Swiss Jura. 

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Here at the Hotel Bayerischer Hof in Munich today the 5th edition of the privately organized watch exhibition Munichtime opened its doors. I invite you to take a first look.

Here at the Hotel Bayerischer Hof in Munich today the 5th edition of the privately organized watch exhibition Munichtime opened its doors. I invite you to take a first look.

Munichtime, the one and only watch exhibition in Germany, is still open until Sunday 18:00. I highly recommend you to come to Munich if you have the time and possibility.

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Which of these chronographs with an in-house caliber is THE chronograph?

Which of these chronographs with an in-house caliber is THE chronograph?

I just closed the poll, let me know present you and analyze the results … 

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34th America’s Cup Finals: Now Omega versus TAG Heuer (Update after the today’s race)

34th America’s Cup Finals: Now Omega versus TAG Heuer (Update after the today’s race)

Just hours ahead of the probably last race of the 34th America’s Cup, before the well-deserved victory of the Kiwis, I get an email from TAG Heuer announcing a new onboard smartwatch for Oracle Team USA. 

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Cool or not cool? Bamford Watch Department and Blaken changing the look of iconic models. How far should individualization go?

Cool or not cool? Bamford Watch Department and Blaken changing the look of iconic models. How far should individualization go?

I see more and more individual designed Rolex. To black existing watch models out and to individualize them seems to be a growing business. Do the manufacturers miss a lucrative business? What do you think?  

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How many Swiss movements did COSC test last year? Who are the top ten COSC-players?

How many Swiss movements did COSC test last year? Who are the top ten COSC-players?

1.732.526 movements were sent to the Contrôle Officiel Suisse des Chronomètres (COSC) to be tested in 2012. My top ten ranking unveils some real surprises…

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The old poll is closed. Omega is your favorite brand! A new poll is open!

The old poll is closed. Omega is your favorite brand! A new poll is open!

I counted 3623 votes and the result couldn´t be clearer. With 925 of all votes or 26 % Omega is your favorite brand. Click here and discover all the other results…

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Let´s play a mind game …

Let´s play a mind game …

This is just a conceptual sketch, since it´s not even a rumor.

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Discover the TAG Heuer Carrera MikroPendulumS evidenced by 8 photos and a High Definition video

Discover the TAG Heuer Carrera MikroPendulumS evidenced by 8 photos and a High Definition video

What I can show you here is still a concept watch, but I assume this TAG Heuer will become reality in only a short while. 

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Discover the TAG Heuer Monaco V4 evidenced by 17 photos and a High Definition video

Discover the TAG Heuer Monaco V4 evidenced by 17 photos and a High Definition video

The Monaco V4 started a new era at TAG Heuer. The company finally changed from being more marketing driven to become a manufacturer of own movements.

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I am announcing a watch-insider TAG Heuer special coverage

I am announcing a watch-insider TAG Heuer special coverage

Yesterday, after talking to CEO Stéphane Linder, I was able to take photos and to film the latest major developments of TAG Heuer. I think never before one could see these watches all together in such a way  …

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Discover the Heuer Mikrograph 1/100th evidenced by 12 photos and a High Definition video

Discover the Heuer Mikrograph 1/100th evidenced by 12 photos and a High Definition video

1/100th of a second was just the beginning… In the series of high-speed chronographs this was the first one to be realized by TAG Heuer

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Discover the TAG Heuer Carrera Mikrogirder evidenced by 22 photos and a High Definition video

Discover the TAG Heuer Carrera Mikrogirder evidenced by 22 photos and a High Definition video

By using a linear oscillator within the chronograph TAG Heuer achieved a precision of 5/10’000th of a second.

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Discover the TAG Heuer Carrera MikrotourbillonS evidenced by 13 photos and a High Definition video

Discover the TAG Heuer Carrera MikrotourbillonS evidenced by 13 photos and a High Definition video

We know that the tourbillon is considered to be one of the major watchmaking complications. So good so far… TAG Heuer had chosen an approach that was a little different

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