Yesterday I saw the brand new HEUER Autavia. It was still a prototype of course, but already a quite advanced one. Please have a look at this chronograph that will only cost 4800 CHF and tell me what you think.
Posts tagged with : "TAG Heuer"
Jean-Claude Biver is repositioning TAG Heuer. The brand gets cooler, younger and its products less expensive. Listen to this impressive lesson in entrepreneurship I have just recorded.
After presenting you the Aquaracer with blue details and blue nylon strap, I present you the Aquaracer with red details and black strap with red topstitching and the Aquaracer with sand-coloured details including a sand-colored strap.
The new TAG Heuer Aquaracer 300 meters. 43 mm & Black Titanium & Nylon Strap & Automatic Calibre 5 with Date
The TAG Heuer Aquaracer collection was introduced in 2003. Since then it has continued to evolve … This new model, presented yesterday, is a significant step toward a much younger and cooler design.
A visit in the TAG Heuer workshop in Chevenez. Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of a chronograph movements and, in particular, is the component that lies at the center of the system […]
Discover how the oscillating pinion and the column-wheel work together!
While many watch brands are suffering these days, the one managed by Jean-Claude Biver do not. Listen to this incredible interview …
To celebrate the 40th birthday of the Heuer Monza chronograph, TAG Heuer launches a good looking, modern interpretation of the historic model … Click on “read more” to get the story …
Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of many chronograph movements and, in particular, is the component that lies at the centre of the system for starting and stopping of the chronograph.
Jean-Claude Biver is setting the pace! Even as a silent observer it is hard to follow his speed. The charismatic mover and shaker recently launched the TAG Heuer Connected Watch in New York. But meanwhile he accomplished another 4 major tasks …
I got the chance to film some of the functions of the new TAG Heuer Connected watch … These are two videos filmed with my iPhone …
Jean-Claude Biver is the CEO of TAG Heuer & President of the LVMH Group’s Watches Division. Roughly two hours before the world-premier of the TAG Heuer Connected watch I talked to him …
Munichtime 2015: Some impressions from the 8th edition of the watch exhibition in Munich located at the Hotel Bayrischer Hof
Munichtime and sister-exhibition Viennatime are two successful watch exhibitions taking place once a year in Munich and Vienna. Munichtime opened its doors yesterday and is still open until tomorrow. Have a look at the pictures!
Jean-Claude Biver, Presdient of the LVMH Watch Division, is one of the most charismatic and influential leaders of this industry. Listen what he has to say about the Swiss Watch Industry and his brands …
As afollow-up to my two posts about watches & 24 Hours of Le Mans I want to show you some pictures saying more than 1000 words… Click on “read more” to see my report …
24 HEURES DU MANS (24 Hours of Le Mans) 13. + 14. 07. 2015 … Chopard & Porsche, Oris & Audi, Rebellion & Rebellion Racing, TAG Heuer & Nissan + Rolex & Timekeeping
Next weekend we will see the 83rd edition of 24 HEURES DU MANS. These are four major Swiss Watchmakers teaming up with a renown carmaker/racing team and Rolex serving as the timekeeper …
Ayrton Senna & TAG Heuer – Launch of the Special Senna Collection in Barcelona together with Fernando Alonso
TAG Heuer is releasing the Senna Special Collection with a nice redesigned version of the famous “Legend” steel bracelet.
TAG Heuer launched 60 new references during Baselworld 2015. I took pictures of most of the brands novelties. Have a look!
Since Jean-Claude Biver took over TAG Heuer as the new President and/or CEO and/or Master of Ceremonies 🙂 no stone was left standing. The brand is repositioned at a lower price point and will become much younger in the near future.
I invite you to listen to my interview with Jean-Claude Biver. We talked about his three babies, Hublot, TAG Heuer and Zenith, about smartwatches and the Swiss Watch industry.
Official Press Release from TAG Heuer concerning their new price policy (= price reduction) @ Baselworld 2015
Tag Heuer is a brand embodying excellence, and renowned for its vitality and enterprise. Over the past few years, Tag Heuer has been able to build up substantial industrial capability, enabling it to live up to the challenges of Swiss Made and […]
The former TAG Heuer CEO Stéphane Linder today was announced to be the new CEO of Gucci Timepieces and Jewelry.
This is another Carrera chronograph being marketed under the much more attractive name Heuer and not TAG Heuer. I invite you to discover the timepiece…
Just a quick update for you. One week ago I wrote that Guy Sémon will be the successor of Stéphane Linder, who resigned. The two major newspapers in the french speaking part of Switzerland quoted me for this prediction… Today I can […]
Breaking news: Stéphane Linder has decided today to resign from his role of President & CEO of TAG Heuer
Stéphane Linder has decided today to resign from his role of President & CEO of TAG Heuer to pursue other professional endeavors. Will Guy Sémon follow him?
In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think.
The Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute / COSC figures of the big ten from 1993 to 2013
This one for those who love numbers and figures! I have put together for you the figures of Contrôle Officiel Suisse des Chronomètres / Swiss Official Chronometer Testing Institute of the last twenty years. The numbers shown here are movements sent to COSC by brand.
I just met Stephane for this really interesting interview. In 20 minutes he gave me an overview and he described me his strategy for the TAG Heuer. It might be a bit different then you think… It´s once again worth listening!
I will show you two watches that impressed me. It´s the new TAG Heuer Monaco V4 Tourbillon and the TAG Heuer Carrera Calibre 80 Chronograph…
Jean-Claude Biver still is the mastermind behind Hublot. But Jean-Claude Biver now also is in charge of overviewing and coordinating the three watch manufacturers of LVMH. I asked him how he sees his new role and what he intents to do …
Jean-Claude Biver, currently President of Hublot, will also take responsibility for the watch brands TAG Heuer and Zenith
Yesterday, this interesting announcement was distributed through the LVMH network. That´s not a surprise for ma at all. Honestly I already thought that LVMH would announce this change much earlier…