This late afternoon I had the pleasure to talk to Alain Zimmermann, the CEO of Baume & Mercier. He gave me a real insight what it means to relaunch a brand that was founded in 1830 almost from scratch.
Since 1963, STOWA successfully produces professional sports and diving watches. The resulting watches have been various over the last decades. Especially during the 1970s, STOWA designers have been very active. Exceptional watches with crazy colors were created. Since Jörg Schauer’s takeover of the brand, the […]Discover now