Baume & Mercier was founded in 1830, the brand is celebrating its 185th anniversary this year. A good reason to meet and to talk to my friend Alain. Get an insight from the CEO about Baume & Mercier in 2015 …
Posts tagged with : "Alain Zimmermann"
Baume & Mercier CEO Alain Zimmermann gives an insight about the relaunch of the historic watch brand
This late afternoon I had the pleasure to talk to Alain Zimmermann, the CEO of Baume & Mercier. He gave me a real insight what it means to relaunch a brand that was founded in 1830 almost from scratch.