A picture review from the Reno Air Races: Enjoy this wonderful selection of pictures provided to us by my colleague Jan Tegler.

A picture review from the Reno Air Races: Enjoy this wonderful selection of pictures provided to us by my colleague Jan Tegler.

Jan Tegler and I share the same passion: We love aircrafts. Jan definitively had the better camera equipment in Reno at The National Championship Air Races, so I asked him to share some of the pictures he took with us. 

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To celebrate the first ten years: Certina DS-2 Sauber F1 Team Limited Edition timepiece

To celebrate the first ten years: Certina DS-2 Sauber F1 Team Limited Edition timepiece

Ten years of partnership with the Sauber Formula 1 Team are a good reason to launch this Certina DS-2 chronograph. It is a limited edition to 2014 pieces sold for a real attractive price. Click on “read more” to get the story…

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Live from the Reno Air Races: Discover the Breitling Aerospace Topgun. The wristwatch the United States Navy Fighter Weapons School instructors wear.

Live from the Reno Air Races: Discover the Breitling Aerospace Topgun. The wristwatch the United States Navy Fighter Weapons School instructors wear.

Breitling can look back at a long partnership with Topgun and its instructors. So let me show you a very special and rare Aerospace.

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Live from the Reno Air Races: Talking to Nigel Lamb, Red Bull Air Race Pilot and Breitling Ambassador, about the fascination of flying.

Live from the Reno Air Races: Talking to Nigel Lamb, Red Bull Air Race Pilot and Breitling Ambassador, about the fascination of flying.

Nigel Lamb just found some time to sit down with me. Nigel and I talked about the fascination of flying and how he got into it. I invite you to listen to this fascinating conversation…

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Live from the Reno Air Races: Mark Kelly, former U.S. Navy Captain and Space Shuttle Pilot, talking about the Breitling Cockpit B50.

Live from the Reno Air Races: Mark Kelly, former U.S. Navy Captain and Space Shuttle Pilot, talking about the Breitling Cockpit B50.

U.S. Navy Captain Mark Kelly will tell you why it is so important to have accurate time as a pilot and why he thinks that the new Breitling Cockpit B50 is a real useful tool for a pilot. 

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Live from the Reno Air Races: Talking about the new Cockpit B50 with Breitling Vice President Jean-Paul Girardin.

Live from the Reno Air Races: Talking about the new Cockpit B50 with Breitling Vice President Jean-Paul Girardin.

I invite you to listen to my conversation with my friend Jean-Paul Girardin. Jean-Paul will give some insights why Breitling developed the Cockpit B50. Click on “read more” to get the story.

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Live from the Reno Air Races: The World Premier of the Breitling Cockpit B50 – The ultimate pilot’s instrument.

Live from the Reno Air Races: The World Premier of the Breitling Cockpit B50 – The ultimate pilot’s instrument.

The next days I will entertain you with some real exiting stuff. Today let us start with a world premier. Please discover the Breitling Cockpit B50.

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Apple Watch. So guys did you like it? Let me know what you think!

Apple Watch. So guys did you like it? Let me know what you think!

Not bad alt all I would say! But this is not a watch, this is the reincarnation of the iPod Nano, now designed with round edges to be worn on the wrist. A kind of Bonsai-iPhone…

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Line extension: The Wempe Zeitmeister Glashütte i/SA Chronograph Moon Phase

Line extension: The Wempe Zeitmeister Glashütte i/SA Chronograph Moon Phase

As its full name states, the Wempe Zeitmeister Glashütte i/SA Chronograph Moon Phase is a sophisticated timepiece with integrated and user-friendly additional functions. Click on “read more” to get the story…

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I want your opinion! Jonathan Ive, Apple’s design chief, said: “Switzerland is in trouble”. Do you agree? Will the Swiss Watch Industry really be in trouble?

I want your opinion! Jonathan Ive, Apple’s design chief, said: “Switzerland is in trouble”. Do you agree? Will the Swiss Watch Industry really be in trouble?

Last week Jonathan Ive announced troubles for the Swiss Watch Industry, today I learned through Reuters that Apple Inc also invited top fashion editors and bloggers for the September 9th event. What do we have to expect?

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Victorinox Swiss Army celebrates its 130th anniversary with INOX

Victorinox Swiss Army celebrates its 130th anniversary with INOX

Victorinox is celebrating with a timepiece that is authentic to the brand, robust and reliable in all conditions. That watch is called Inox.

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Montblanc Bohème, these new ladies watches do in fact reflect a bohemienne lifestyle.

Montblanc Bohème, these new ladies watches do in fact reflect a bohemienne lifestyle.

You all know that Jerome Lambert, the former CEO of Jaeger-LeCoultre, took over Montblanc as CEO last year. With all his experience Jerome now will boost Montblanc into another league of watchmaking.

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Peter Stas, Founder & CEO of Frederique Constant Geneve, just announced me a record first half year result.

Peter Stas, Founder & CEO of Frederique Constant Geneve, just announced me a record first half year result.

My friend Peter talked about results with 26% growth compared to 2013. Click on “read more” to get the full story…

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Tissot T-Touch Expert Solar. The techy side of Swiss watchmaking

Tissot T-Touch Expert Solar. The techy side of Swiss watchmaking

Tissot presented its first tactile multi-functional watch in 1999. Tactile means: by touching the watch glass at defined positions you get access to its functions.

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For the ladies: Two new elegant timepieces from Max Bill by Junghans

For the ladies: Two new elegant timepieces from Max Bill by Junghans

You either like the Bauhaus-design of these Junghans watches or not. I personally like the straight Max Bill design and I think the watches would look pretty nice on our significant others wrists. Have a look…

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Hublot is the first luxury brand to embrace the world of American Football and signs with the Dallas Cowboys.

Hublot is the first luxury brand to embrace the world of American Football and signs with the Dallas Cowboys.

Hublot today announced an exclusive partnership with the Dallas Cowboys, making the Swiss luxury watch brand the Official Luxury Watch & Timekeeper of America’s legendary football team.

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DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think.

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The Longines Twenty-Four Hours Single Push-Piece Chronograph

The Longines Twenty-Four Hours Single Push-Piece Chronograph

This is another affordable wristwatch that reflects Longines’ vast know-how and tradition. Click on “read more” to discover the chronograph…

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2o years A. Lange & Söhne Lange 1 Episode 1: In conversation with with CEO Wilhelm Schmid

2o years A. Lange & Söhne Lange 1 Episode 1: In conversation with with CEO Wilhelm Schmid

Before you may discover all the lovely pictures of the Lange 1 presented by the underneath posted episodes I first invite you to listen to my yesterdays conversation with A. Lange & Söhne CEO Wilhelm Schmid. 

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2o years A. Lange & Söhne Lange 1 Episode 2: The Lange 1 posing at the Eckberg Castle in Dresden

2o years A. Lange & Söhne Lange 1 Episode 2: The Lange 1 posing at the Eckberg Castle in Dresden

Schloss Eckberg is one of the three Elbe Castles outside of Dresden in the Elbe valley. The A. Lange & Söhne Lange 1 just looked gorgeous in the Castle´s garden. Have a look at my pictures I took with the icon wristwatch…

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