Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else.

Talking to Nick Hayek, CEO Swatch Group, about challenging the Swiss Watch Manufacturers, about Swiss Made and the need to always be a step ahead of everyone else.

After the today´s Omega-pressconference I talked to Nick Hayek about his ongoing effort to challenge his competitors and how he tries to defend the Swiss Made. I invite you to listen to our conversation…

read more

Talking to Stephen Urquhart, President of Omega, about the new METAS certification for Omega

Talking to Stephen Urquhart, President of Omega, about the new METAS certification for Omega

Right after the press conference I talked to Stephen Urquhart about the importance of the today´s step. I invite you to listen to our conversation…

read more

Live from Geneva from the press conference: Omega announces its own testing procedure for the entire watch guaranteed by METAS

With the today’s announcement of Omega the entire Swiss watch industry will have to rethink the value of COSC-testing of movements. The METAS-certification is the future…

read more

Pre-SIHH 2015: A. Lange & Söhne Saxonia, Saxonia Automatic, and Saxonia Dual Time.

Pre-SIHH 2015: A. Lange & Söhne Saxonia, Saxonia Automatic, and Saxonia Dual Time.

You don´t see anything new? At first sight I fully agree! You have to look twice to discover the Saxonia watch family with its new dial design…

read more

Pre-SIHH 2015: Jaeger-LeCoultre Master Calendar with a meteorite stone dial.

Pre-SIHH 2015: Jaeger-LeCoultre Master Calendar with a meteorite stone dial.

“Master Calendar, a calendar straight from space”, says Jaeger-LeCoultre. Let´s have a look at the new watch that will be presented officially in January at the SIHH 2015 in Geneva.

read more

A new POLL is open! Please vote! The POLL is located at the right side of this page when you scroll down…

read more

I WANT YOUR OPINION! I just closed the last POLL and now let us together discuss the results.

I WANT YOUR OPINION! I just closed the last POLL and now let us together discuss the results.

“Baselworld 2014: Which of the novelties of the brands mentioned impressed you most. You may choose three brands.” 3621 participated in the poll and now I want to discuss the results. Click on “read more” to join the discussion…

read more

The Watch-Insider´s smartest and, at the same time, best value for money watch of the year 2014

The Watch-Insider´s smartest and, at the same time, best value for money watch of the year 2014

Already last year I was thrilled when Oris presented its Aquis Depth Gauge. This year Oris tried to outbid itself and succeeded. Click on “read more” to discover the watch…

read more

Pre-SIHH 2015: Piaget Altiplano Chronograph – The world’s thinnest hand-wound flyback chronograph timepiece


Pre-SIHH 2015: Piaget Altiplano Chronograph – The world’s thinnest hand-wound flyback chronograph timepiece


The hand-wound flyback chronograph with its 4.65 mm movement and its 8.24 mm case is the thinnest in the world in terms of both its ultra-thin calibre and case.

read more

Smoking hot: Hublot unveils its new Classic Fusion ForbiddenX watches

Smoking hot: Hublot unveils its new Classic Fusion ForbiddenX watches

Hublot started its partnership with the famous cigar maker Arturo Fuente two years ago. The King Power Arturo Fuente chronograph was the first shared timepiece. Now four different Hublot Classic Fusion ForbiddenX models will follow…

read more

The Watch-Insider´s Top 10 best-value-for-money-chronographs 2014

The Watch-Insider´s Top 10 best-value-for-money-chronographs 2014

After presenting you my first Top 10 charts, my top Rolex and Omega 2014 I want to show you my Top 10 best-value-for-money-chronographs 2014. Please click on “read more” to see my choice…

read more

EXCLUSIVE: An inside view of the ETA high-tech Swatch Sistem51 production in Boncourt in the Swiss Jura

EXCLUSIVE: An inside view of the ETA high-tech Swatch Sistem51 production in Boncourt in the Swiss Jura

Yesterday I had the opportunity to see the newest high-tech ETA plant that produces the Swatch Sistem51. Click on “read more” to get my exclusive story…

read more

The Watch-Insider´s Top 10 Dress Watches 2014

The Watch-Insider´s Top 10 Dress Watches 2014

After presenting you my top 10 chronographs, my top Rolex and Omega watch of the year 2014, I want to show you my top 10 dress watches. Click on “read more” to see my choice…

read more

The Watch-Insider´s number one Omega of the year 2014

The Watch-Insider´s number one Omega of the year 2014

After showing you my favorite Rolex two days ago you may now discover my Omega of the year 2014. It is probably not the one you might guess… Click on “read more” to see the watch…

read more

The Watch-Insider´s number one Rolex of the year 2014

The Watch-Insider´s number one Rolex of the year 2014

Rolex is such a particular and a unique brand and of course a giant in terms of watches manufactured each year so I thought I do let you know which of the new Rolex 2014 watches was my personal favourite…

read more

Pre-SIHH 2015: Discover the Baume & Mercier Clifton Big Date and Power Reserve + the Baume & Mercier Hampton Automatic

Pre-SIHH 2015: Discover the Baume & Mercier Clifton Big Date and Power Reserve  +  the Baume & Mercier Hampton Automatic

In January 2015 at the SIHH in Geneva Baume & Mercier will present a punch of novelties. Two of the watches you can discover already today…

read more

The Watch-Insider´s Top 10 Chronographs 2014

The Watch-Insider´s Top 10 Chronographs 2014

We are approaching the end of the year 2014 and it is time now to let you know which are my top 10 watches 2014 in different categories. Today I want to start with the chronographs…

read more

This is the boutique exclusive Hublot Big Bang Unico All Black Limited Edition

This is the boutique exclusive Hublot Big Bang Unico All Black Limited Edition

For the very first time, after opening one mono-brand-boutique after the other one worldwide, Hublot creates a collection of chronographs, where matt black fuses with blue, red, green and orange, exclusively available in the brand’s 71 boutiques. 

read more

Take a first and exclusive look at the Swatch Spring-Summer Collection 2015

Take a first and exclusive look at the Swatch Spring-Summer Collection 2015

Tonight I can show you some very first pictures of the new Swatch Spring-Summer Collection 2015 even before you can develop the watches on the official Swatch website. Click on “read more” to get the story…

read more

Pre-SIHH 2015: Cartier – the sky seems to be the limit for the creativity of this brand

Pre-SIHH 2015: Cartier – the sky seems to be the limit for the creativity of this brand

Already the years before we have seen a wide range of stunning mechanical watches and yet it is going on like this… Click on “read more” to get the story…

read more

Longines Conquest 1/100th Alpine Skiing

Longines Conquest 1/100th Alpine Skiing

This Longines chronograph is precise to one hundredth of a second and dedicated to alpine skiing to mark the 2014/2015 season. As you might already know Longines is the Official Timekeeper of the FIS Alpine Ski World Cup.

read more

The new Hublot Big Bang Unico Magic Gold is equipped with an absolutely scratch-resistant gold bezel

The new Hublot Big Bang Unico Magic Gold is equipped with an absolutely scratch-resistant gold bezel

Click on “read more” to get an update on Hublot´s Magic Gold, to learn how it is produced and to see the new Big Bang Unico Magic Gold

read more

Pre SIHH 2015: Panerai Luminor 1950 3 Days Chrono Flyback Automatic Ceramica PAM00580

Pre SIHH 2015: Panerai Luminor 1950 3 Days Chrono Flyback Automatic Ceramica PAM00580

I just got these pictures of a Panerai novelty that will be unveiled during the SIHH 2015 next January. Have a look it is a cool chronograph…

read more

The Rado HyperChrome Ceramic Touch Dual Timer is now available through the worldwide Rado retail-network

The Rado HyperChrome Ceramic Touch Dual Timer is now available through the worldwide Rado retail-network

The HyperChrome Ceramic Touch Dual Timer is not only a good looking watch, but also a fantastic travel companion. Rado offers a second zone time function that can be easily set and used. The best is the so called zone time swap feature. 

read more

Luc Perramond CEO of La Montre Hermès will become the new CEO of Ralph Lauren Watches and Jewelry in February 2015

Luc Perramond CEO of La Montre Hermès will become the new CEO of Ralph Lauren Watches and Jewelry in February 2015

Just a little insider knowledge for you…

read more

Mido Multifort Chronograph Caliber 60 – a sports watch for little money

Mido Multifort Chronograph Caliber 60 – a sports watch for little money

The 44 mm chronograph is waterproof up to 200 meters and equipped with a modified ETA/Valjoux 7753 calibre. Click on read more to get the story…

read more

The Tissot MotoGP™-Collection 2015

The Tissot MotoGP™-Collection 2015

Only last weekend in Valencia/Spain Tissot unveiled its new MotoGP™-Collection 2015. Among those now getting their own limited editions are Thomas Lüthi, Nicky Hayden and Stefan Bradl …

read more

Breitling unveils three new timepieces: Transocean Chronograph Edition, Chronomat 44 Raven, Galactic 44

Breitling unveils three new timepieces: Transocean Chronograph Edition, Chronomat 44 Raven, Galactic 44

This is what I would call a nice line extension. Have a look at the three new “Instruments for Professionals”, as Breitling would for sure call them.

read more

The Swatch Art Peace Hotel in Shanghai has developed to become a cultural institution. The flagship project is a one of a kind worldwide…

The Swatch Art Peace Hotel in Shanghai has developed to become a cultural institution. The flagship project is a one of a kind worldwide…

After Swatch Group bought the building it was transformed into a luxury boutique hotel and into a place where artists are invited to stay and live to be creative. Click on “read more” and get my inside story…

read more

The Swatch Art Peace Hotel… I invite you to see the impressions I gathered and I photographed for you in Shanghai

The Swatch Art Peace Hotel… I invite you to see the impressions I gathered and I photographed for you in Shanghai

This is my personal picture book for you… More than 150 pictures to be discovered… The Swatch Art Peace Hotel is such a unique place on earth, don’t miss to click on “read more”… 

read more