The Apple Watch gets less attention than expected. Here are my thoughts about the Apple Watch, a device I would rather like to call iPhone Wrist Interface then watch.

The Apple Watch gets less attention than expected. Here are my thoughts about the Apple Watch, a device I would rather like to call iPhone Wrist Interface then watch.

If you surf through the internet these days and if you collect information about the Apple Watch what you read and see is not really encouraging for Apple. What do you think? Can I get your opinion?

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Swatch Group Annual Results Press Conference 2014 – Listen to CEO Nick Hayek and see pictures of his presentations.

Swatch Group Annual Results Press Conference 2014 – Listen to CEO Nick Hayek and see pictures of his presentations.

Today Swiss Timing, the Swatch Group‘s expert in timekeeping, hosted the Annual Results Press Conference. This is a summary highlighting some of the explanations given by the CEO.

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Pre-Baselworld 2015: Chopard Mille Miglia GTS Power Control powered by the in-house calibre Chopard 01.08-C

Pre-Baselworld 2015: Chopard Mille Miglia GTS Power Control powered by the in-house calibre Chopard 01.08-C

Since 1988 Chopard is the official timekeeper and an essential sponsor of the Mille Miglia. Now the watches from the collection with the same name get in-house calibres.

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Baume & Mercier Capeland Shelby Cobra Collection. The chronographs! The Shelby 427 Cobra! Listen to my interviews, see pictures and videos…

Baume & Mercier Capeland Shelby Cobra Collection. The chronographs! The Shelby 427 Cobra! Listen to my interviews, see pictures and videos…

Baume & Mercier teams up with the Carroll Shelby Company to present two limited edition Capeland timepieces that are clearly inspired by the legendary Cobra cars. I invite you to discover the new limited chronographs …

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Carroll Shelby and the Shelby Cobra. See some amazing historic pictures …

Carroll Shelby and the Shelby Cobra. See some amazing historic pictures …

The story of an American race car driver, entrepreneur and car creator. The Cobra, an all-American street and track car, today still manufactured by Shelby American in Las Vegas …

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Manufacture Vulcain: The Cricket Alarm Wristwatch

Manufacture Vulcain: The Cricket Alarm Wristwatch

Swiss manufacture since 1858 In 1858, the Ditisheim brothers made a grand entrance onto the watchmaking scene: their Manufacture was immediately noted for the quality of its products: complication watches, chronometers and chronographs, which receive international acclaim at the World Fairs in […]

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Pre-Baselworld 2015: Erwin Sattler launches a pocket watch

Pre-Baselworld 2015: Erwin Sattler launches a pocket watch

Clock manufacturer Erwin Sattler is well known for his stunning precision pendulum clocks manufactured in Germany. I invite you to discover his first pocket watch..

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Apple Watch – A Swiss website just published the prices of the Apple Watch. I could not believe what I was seeing … (Updated 15:07)

Apple Watch – A Swiss website just published the prices of the Apple Watch. I could not believe what I was seeing … (Updated 15:07)

After a lot of rumors concerning the pricing of the Apple Watch I now found them being published at www.businessmontres.com. The only comment I have in mind today is: The world belongs to the brave! 

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Swatch Touch Zero One – Nick Hayek, CEO of Swatch Group, just sent me this brand new video. Have a look…

Swatch Touch Zero One – Nick Hayek, CEO of Swatch Group, just sent me this brand new video. Have a look…

The new Swatch Touch Zero One is the first step of Swatch Group to capture the Fitness and Smart Watch market. As the product itself is very emotional I just got this video that will be released later today.  

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Frédérique Constant and Alpina reveal the first Swiss Horological Smartwatch, powered By MotionX. Discover the watches and listen to my interview with Frédérique Constant group CEO Peter Stas.

Frédérique Constant and Alpina reveal the first Swiss Horological Smartwatch, powered By MotionX. Discover the watches and listen to my interview with Frédérique Constant group CEO Peter Stas.

Powered by MotionX, the new Swiss Horological Smartwatches are capable of bi-directional communication with iPhone and Android apps. Discoverwatches by clicking on “read more”…

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Today @ 03:00 UTC, when the embargo is lifted, I will together with Frédérique Constant and Alpina reveal the first Swiss Horological Smartwatch. Don´t miss to discover the new watches and to listen to my interview with Frédérique Constant group CEO Peter Stas.

Today @ 03:00 UTC, when the embargo is lifted, I will together with Frédérique Constant and Alpina reveal the first Swiss Horological Smartwatch. Don´t miss to discover the new watches and to listen to my interview with Frédérique Constant group CEO Peter Stas.
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Swatch Touch Zero One – Swatch Group CEO Nick Hayek sets the first step to capture the Fitness and Smart Watch market.  

Swatch Touch Zero One – Swatch Group CEO Nick Hayek sets the first step to capture the Fitness and Smart Watch market.  

In honor of the new Beach Volleyball collaboration, Swatch has created the Touch Zero One. Guys, the cards are being reshuffled. Touch Zero One is only the first step …

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The Smart Watch Story continues… Check out the new Pebble Time

New Hardware Enables More with Pebble Time Without Sacrificing Battery Life

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Breaking News: Stéphane Linder new CEO of Gucci Timepieces and Jewelry

Breaking News: Stéphane Linder new CEO of Gucci Timepieces and Jewelry

The former TAG Heuer CEO Stéphane Linder today was announced to be the new CEO of Gucci Timepieces and Jewelry.

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Breaking News: Laurent Dordet appointed CEO of La Montre Hermès.

Breaking News: Laurent Dordet appointed CEO of La Montre Hermès.

Laurent Dordet, currently CEO of Hermès Maroquinerie Sellerie, has been appointed CEO of La Montre Hermès with effect March 1st 2015.

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Big Bang Tourbillon 5-Day Power Reserve Indicator

Big Bang Tourbillon 5-Day Power Reserve Indicator

The first Tourbillon in the new generation Big Bang line. Features a beautiful skeleton movement and an added practical power reserve indicator function on the dial side. “More horology, more expertise, more innovation, more fusion” such is the ethos that drives the […]

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Pre-Baselworld 2015: Hublot Big Bang Ferrari Black Ceramic and Hublot Big Bang Ferrari Grey Ceramic

Pre-Baselworld 2015: Hublot Big Bang Ferrari Black Ceramic and Hublot Big Bang Ferrari Grey Ceramic

The collaboration between Ferrari and Hublot started in 2012. Nine limited Ferrari chronographs have been launched so far. These are two new Big Bang Ferrari “racing” versions for the year 2015.

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Pre-Baselworld 2015: Breitling Chronoliner

Pre-Baselworld 2015: Breitling Chronoliner

Breitling is an “official supplier to world aviation”. The Swiss watch-manufacturer found inspiration in a model from the 1950s and 60s to present its new Chronoliner.

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Swatch Sistem51 – discover the new SISTEM PINK, SISTEM GREEN, SISTEM CHIC, SISTEM CLASS, SISTEM CREAM

Swatch Sistem51 – discover the new SISTEM PINK, SISTEM GREEN, SISTEM CHIC, SISTEM CLASS, SISTEM CREAM

The Swatch Sistem51 is the Swiss made mechanical watch that has turned the old and traditional watch world upside down. It’s not made by hand, but on a fully automated assembly line.

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A. Lange & Söhne 1815 “200th Anniversary F. A. Lange”

A. Lange & Söhne 1815 “200th Anniversary F. A. Lange”

Yesterday, live from Dresden, I was able to present, once again ahead of time, the first pictures and information about the stunning “1815″. Today, back in the office, let me add a bit more information…

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Patek Philippe aligns global pricing and adjusts to the strong Swiss franc. Official Press Release…

Patek Philippe aligns global pricing and adjusts to the strong Swiss franc. Official Press Release…

Already eight days (!) ago I informed you correctly as one of the very first that Patek Philippe will make some price adjustments. Today the famous Geneva watchmaker released this …

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A. Lange & Söhne 1815 “200th Anniversary F. A. Lange”

A. Lange & Söhne 1815 “200th Anniversary F. A. Lange”

A. Lange & Söhne 1815 “200th Anniversary F. A. Lange”. A new limited to 200 pieces platinum watch for 31.500 Euro including 19 % VAT. Just presented here in Dresden by A. Lange & Söhne CEO Wilhelm Schmid.

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Casio Edifice EQB-500 – Be in touch – stay connected!

Casio Edifice EQB-500 – Be in touch – stay connected!

Casio EDIFICE Be in touch – stay connected! EQB-500 – The watch that links with the Smartphone. The EQB-500 is the perfect companion for both business men and globetrotters. The watch communicates with smartphones using Bluetooth® 4.0 technology and the free “Casio […]

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Glashütte Original & Berlin International Film Festival “Berlinale”. The Saxon watchmaker becomes a protagonist. View five short films and then be my juror.

Glashütte Original & Berlin International Film Festival “Berlinale”. The Saxon watchmaker becomes a protagonist. View five short films and then be my juror.

Since five years the Saxon watchmaker is official partner of the Berlinale. With five short films Glashütte Original this year changed its passive role to become also a protagonist.

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Hublot & Supermodel Bar Refaeli & the new Hublot Big Bang Broderie

Hublot & Supermodel Bar Refaeli & the new Hublot Big Bang Broderie

Supermodel Bar Refaeli is the face of Hublot’s new ladies’ campaign. See pictures & videos and discover the new Big Bang Broderie. 

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Pre-Baselworld 2015: Saint Honoré – the Tour Eiffel timepiece

Pre-Baselworld 2015: Saint Honoré – the Tour Eiffel timepiece

For the first time ever real steel taken from the Tour Eiffel (Eiffel Tower) in Paris has been incorporated into a watch bezel. Click on read more to discover the new timepiece…

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Pre-Baselworld 2015: Porsche Design Chronotimer Series 1

Pre-Baselworld 2015: Porsche Design Chronotimer Series 1

I just received a picture of the new Porsche Design timepiece. This is the first new designed chronograph after the recent relaunch of the Porsche Design watch brand. Have a look and click on “read more”…

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Watchstars Awards 2014. These are the five winners: A. Lange & Söhne, Patek Philippe, Ressence, Audemars Piguet and Swatch

Watchstars Awards 2014. These are the five winners: A. Lange & Söhne, Patek Philippe, Ressence, Audemars Piguet and Swatch

The Watchstars Awards are international watch awards given out annually by an international committee of experts. Watchstars honors “the best watches of the world” in different categories. 

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Patek Philippe: To maintain similar prices in most markets the following changes to the retail prices will be realized tomorrow

Patek Philippe: To maintain similar prices in most markets the following changes to the retail prices will be realized tomorrow

After the SNB decision Patek Philippe has decided to change the retail prices of its products as follows …

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Pre-Baselworld 2015: Oris Aquis Depth Gauge with a blackened case, a yellow rubber strap and unidirectional revolving top ring with tungsten inlay

Pre-Baselworld 2015: Oris Aquis Depth Gauge with a blackened case, a yellow rubber strap and unidirectional revolving top ring with tungsten inlay

The ingenious application of Boyle-Mariotte’s Law in the Oris Aquis Depth Gauge is not new, but this new and cool execution is. Discover the watch by “clicking on read more” …

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