TAG Heuer launched 60 new references during Baselworld 2015. I took pictures of most of the brands novelties. Have a look!

Since Jean-Claude Biver took over TAG Heuer as the new President  and/or CEO and/or Master of Ceremonies 🙂 no stone was left standing. The brand is repositioned at a lower price point and will become much younger in the near future. 

 

The TAG Teuer team must have been extremely busy to present such a huge collection of watches…

Discover the majority of new watches here and read my comments…

 

At a glance... Almost all the TAG Heuer Baselworld 2015 novelties...

At a glance… Almost all the TAG Heuer Baselworld 2015 novelties…

 

The new 2015 TAG Heuer Monaco V4 Phantom case and the 7 bridges of its movement are made out of CMC (Carbon Matrix Composite)

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta and TAG Heuer Monaco V4 Phantom

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta and TAG Heuer Monaco V4 Phantom

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta and TAG Heuer Monaco V4 Phantom

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta and TAG Heuer Monaco V4 Phantom

TAG Heuer Monaco V4 Phantom

TAG Heuer Monaco V4 Phantom

TAG Heuer Monaco V4 Phantom

TAG Heuer Monaco V4 Phantom

I have no price for the new Monaco V4

 

The new TAG Heuer Formula 1 special edition is dedicated to David Guetta. The watch is designed with travel in mind thanks to its GMT function and “day/night” symbol; the watch is in the perfect colours for clubbing – black and blue – and features an impressive cuff watch strap.

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

TAG Heuer Formula 1 (43mm) Calibre 7 GMT Special Edition David Guetta

The Formula 1 Guetta will sell for 2200 Euro

 

The TAG Heuer Aquaracer is the essential sports watch inspired by the aquatic world….

TAG Heuer Aquaracer 300M Ceramic (43mm) Calibre 16 Automatic Chronograph Black Phantom

TAG Heuer Aquaracer 300M Ceramic (43mm) Calibre 16 Automatic Chronograph Black Phantom

TAG Heuer Aquaracer 300M Ceramic (43mm) Calibre 16 Automatic Chronograph Black Phantom

TAG Heuer Aquaracer 300M Ceramic (43mm) Calibre 16 Automatic Chronograph Black Phantom

The Aquaracer will sell for 3650 Euro

 

Inspired by the brands 1960s design, this is the Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

TAG Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

TAG Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox

The Carrera will sell for 5650 Euro

 

New case, new construction, new design and new calibre. Presenting the TAG Heuer Carrera – HEUER 01. A Manufacture chronograph symbolically christened the Heuer 01 in honour of the founder, Edouard Heuer. 01 because it represents the markedly horological development of the calibre 1887, on which the backbone of the new collection will be based.

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

TAG Heuer Carrera (45mm) Calibre HEUER 01 Chronograph

This Carrera chronograph will sell for only 4700 Euro

 

The TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo teams up with the Nissan GT-R LM Nismo performing the 24 Hours of Le Mans

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo

The Nismo will sell for 4750 Euro

 

Another two 1960´s vintage look Carrera´s

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

TAG Heuer Carrera (39mm) Calibre 7 Automatic Yellow Gold (18K 3N) Glassbox

The 18 carat gold Carrera watch will sell for 9300 Euro

 

Heuer Carrera (39mm) Calibre 17 limited edition

Heuer Carrera (39mm) Calibre 17 limited edition

Heuer Carrera (39mm) Calibre 17 limited edition

Heuer Carrera (39mm) Calibre 17 limited edition

Heuer Carrera (39mm) Calibre 17 limited edition

Heuer Carrera (39mm) Calibre 17 limited edition

I have no price for this one

 

New Aquaracer and Formula 1 models …

 

For Jeremy Lin

TAG Heuer Aquaracer 300M Ceramic (41mm) Calibre 5 Automatic Special Edition Jeremy Lin 200 Pieces not numbered

TAG Heuer Aquaracer 300M Ceramic (41mm) Calibre 5 Automatic Special Edition Jeremy Lin 200 Pieces not numbered

It will sell for 2150 Euro

 

For McLaren

 

TAG Heuer Formula 1 (42mm) Quartz Chronograph McLaren Numbered Special Edition (xxxx/5000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph McLaren Numbered Special Edition (xxxx/5000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph McLaren Numbered Special Edition (xxxx/5000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph McLaren Numbered Special Edition (xxxx/5000)

It will sell for 1400 Euro

 

For Ronaldo

TAG Heuer Formula 1 (42mm) Quartz Chronograph Ronaldo Numbered Special Edition (xxxx/3000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph Ronaldo Numbered Special Edition (xxxx/3000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph Ronaldo Numbered Special Edition (xxxx/3000)

TAG Heuer Formula 1 (42mm) Quartz Chronograph Ronaldo Numbered Special Edition (xxxx/3000)

It will sell for 1400 Euro

 

An upcoming highlight that was only shown as a computer rendering… This Carrera  (45mm) Calibre HEUER 02T Chronograph Tourbillon with a tourbillon cage made out of ultra thin carbon will sell for only around 15.000 Euro!!!

The announcement of this watch for this price shocked some of the TAG Heuer competitors …

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon

 

 

What do you think? Are these the right products to bring TAG heuer back on course?

Please, share your thoughts with us! 

 

 

>>> Discover more pictures of the TAG Heuer Monaco V4 Phantom on page 2 >>>

 

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11 Comments

  1. Steve says:

    Unlike most respondents, they all sort of leave me lukewarm at best. I simply do not find the designs inspired and some of the color combinations are just yucky, imho.

    Oh well, you can’t please all the people all the time. I’ll stick with my older Tags, which I really like, for the time being. Nothing in the new collection makes me want to run out and buy one or put any of them on my long term lust list.

  2. Dwi says:

    love the carrera cal 17 LE, instant classic!

  3. Guy says:

    I find the Phantom and Nismo appealing. The case work on the Phantom is fatally attractive.

  4. Jim Wurzburger says:

    When I first heard of the changes Mr Biver was making, I was skeptical, unsure how this would affect the brand. Although some of these watches have overly busy dials for the most part the novelties are quite nice. Wonderful to see Heuer will continue with innovation (that price for a Tourbillon!) and some classic models mixed in as well (the Carrera Calibre 17 is amazing). Nice collection of photos Alex.

  5. Hans says:

    As Mr Biver has become in charge of this slow money printing Tag Heauer machine, it looks like he has done a proper overhaul of the machinery, soon his second money printing machine will reach the same capacity as Hublot.

    He has done a good job with his overhaul of the brand and brought out some good looking watches that are inside of price range for most people.

    Soon he will do the same with Zenith and will have three money printing machines running at full capacity.

  6. Debashish says:

    With its 02T Model TAG has produced the cheapest tourbillon in the market.

    • Guy says:

      Check out Seagull’s tourbillon with rose gold accents for 8.640USD with moon phase, date, 24 hour sub dial and reserve power indicator.

  7. Thomas says:

    Alex great pictures and in general I like them for once they went back into history. I especially like the Heuer Carrera Chronograph 1 and the limited edition Heuer Carrera calibre 17. Smart move to call it only Heuer and not Tag Heuer. The new tourbillon not my thing. TAG Heuer anyway is not known for their tour bouillon. For that money I would rather buy a Breguet or Hub lot but this is just me and my humble opinion.

  8. Jean-Paul says:

    Tous ces modèles sont sans grande Ă©lĂ©gance,un air de dĂ©jĂ  vu pour la plupart.Toujours très mauvais signe quand une marque multiplie les modèles.De plus il semble que la stratĂ©gie est d’envahir le “medium range” dĂ©jĂ  encombrĂ©.

  9. srhardy says:

    +1 TAG Heuer Carrera (39mm) Calibre 7 Automatic in Yellow Gold … & the HEUER 02T Chronograph Tourbillon looks pretty neat too.

  10. Amir says:

    I need more time to absorb all the models; but generally I think I like them more than previous models. I too am TOTALLY SHOCKED at the price of the tourbillion! A little bit of a poor man’s Hublot with the 01 and 02T models…