The new Swatch with an automatic movement called SWATCH SISTEM51, presented by Nick Hayek

This is a real sensation! This is a revolution! Swatch presents mechanical movement consisting of only 51 parts. UPDATE 26.04.2013 08:59 CET 

Swatch Group boss Nick Hayek himself presented this watchmaking revolution just some minutes ago. Swatch has developed together with ETA and Nivarox a mechanical movement with date indication that can be produced entirely by robots and/or machines. Everything in the movement can be adjusted and regulated automatically, even the new developed escapement. The movement consists of only 51 parts and has only one screw. This screw fixes the winding devise of the movement, the rotor. Every other part in the movement is welded automatically during the fully automated production of this movement.

Thierry Conus, the head of ETA, told me that it would take only about twenty minutes to produce one entire movement. Swatch will therefore build a new production site in Biel, where the headquarters of Swatch Group are.

The accuracy of the new mechanical movement is stunning. Thierry Conus told me the daily deviation is guaranteed less then five seconds! Wow! The power reserve of the movement is 90 hours. Wow! And the most stunning detail of the entire project is the announced price for that new Swatch with an automatic movement.

What do you guess? 500 and more Swiss Francs!?!?!

I´ll tell you: Nick Hayek told me that he wants to sell the new Swatch for a little more than 100 Swiss Francs. So guys, this is a revolution of Swiss Made watchmaking and it proofs that you can manufacture excellent quality in big quantities also in Switzerland. No need to go to China to find something comparable.

And, there is one more thing to mention. Out there you find so many brands that still have zero competence in manufacturing their own mechanical movements and they all depend on the delivery of movements from ETA and other sources. But these brands do complain all the time about their situation and how difficult and expensive it is to manufacture an own movement. Bullshit! It can be done! You just have to it!

Nick Hayek, together with his engineers and watchmakers, has proofed that everything is possible as long you believe in your capabilities. This is not a question of money, because almost everyone in this industry has the money to that.

The Swatch Sistem51 is scheduled to come to the markets in October this year. No press kit was given to anyone, but took pictures of a prototype Nick Hayek was wearing today. So you are among the very first ones to see this new Swatch with automatic movement.

 

This is Nick Hayek the boss of Swatch Group

 

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And this is his new baby: The Swatch Sistem51, with an automatic movement  …

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You can not see the winding rotor, because it is transparent, so you can see through it. The purpose is of course to have the possibility to color the movement. The weight of the rotor is at its outer part. The power reserve is 90 hours!

And this is just one style. Swatch-like the new Sistem51 will appear in various designs in the future …

 

UPDATE 26.04.2013 08:59 CET  here is the official press release to the Swatch Sistem51

 

SWATCH ANNOUNCES an exciting new automatic movement “SWATCH SISTEM51″

Fully automated assembly of new mechanical movement breaks new ground in advanced technology and manufacturing; 100% Swiss Made movement has 51 components, 90-hour power reserve, laser-set accuracy 

Swatch Group CEO Nick Hayek welcomed journalists from more than 30 countries to “Planet Swatch”, the brand’s new two-story stand at Baselworld 2013, where he announced “SWATCH SISTEM51″, an automatic (self winding) mechanical movement destined for a new line of Swatch watches to be launched in October of this year. Nick Hayek began by reminding his listeners of the severe crisis and loss of jobs in the Swiss watchmaking industry that preceded the 1983 launch of Swatch. The technologically innovative 51-component quartz movement introduced by Swatch at that time was designed to deliver Swiss made quality at a price affordable for millions: its unprecedented success set the stage for the recovery of the industry and the later success of Swiss luxury brands today.

Nick Hayek relayed current industry wisdom that it is “too expensive” to produce low-end, Swiss made watches in Switzerland, then introduced Swatch SISTEM51. An automatic movement developed by Swatch with the assistance of many other Swatch Group companies, SISTEM51 introduces unprecedented innovation in watch design, materials and assembly.

The movement consists of 51 components that form 5 modules welded into a single unit centred on a single screw: assembly takes place on a fully automated assembly line. Swatch Creative Director Carlo Giordanetti presented the cosmic, Copernican design concept, which takes advantage of the modules’ printable surfaces to extend the reach of graphics and colour to the depths of the movement itself. Illustrations of the first three SISTEM51 models, to be launched in October 2013, underlined the innovative character of the concept.

Thierry Conus, Head of the SISTEM51 Development team at ETA, noted that the many technical innovations were of such reach that applications had been filed for 17 new patents. Nick Hayek was quick to point out that SISTEM51 is “100% Swiss made”, and that the thinking process leading to many of the innovations and the revolutionary new movement will likely find application elsewhere in the watch industry and beyond.

On a final note, Nick Hayek returned to the claim that it was allegedly “too expensive” to produce entry-level automatic movements in Switzerland: the new SISTEM51 models will be priced within the usual Swatch range. He expects to sell “millions” of SISTEM51 Swatch watches around the world.

 

 

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13 Comments

  1. Cammie says:

    When will this watch System51 be available in the Netherlands ?

  2. Nico says:

    Is the new swatch automatic available now in canada ? I like the new swatch automatic .

  3. bruno strahm says:

    ich habe von den leuten in grenchen eine groessere praezision erwartet.

    wenn schon neu, dann sollte das produkt besser und billiger sein.

    warten wir ab, wie die chinesen reagieren.

    schoene weihnacht, und ein erfolgreiches neues jahr.

    bruno strahm, Manaus, brasil

  4. Inkasso Schweiz says:

    Usually I do not learn post on blogs, however I would like to say that this write-up very pressured me to take a look at and do it! Your writing style has been surprised me. Thanks, very great post.

  5. Speedmaster says:

    Really interested in these. Great price point. And the 90 hour reserve and 5s accuracy are especially impressive given the price.

    • As soon there is more information available I will sum it up and present it to you. For me the Swatch Sistem 51 is T H E watch concept of the year or even decade. It makes mechanical watches accessible for millions of new customers that will later buy other mechanical watches. Once you experienced the beauty and “soul” of a mechanical watch you will start loving it… It’s like distributing drugs almost for free :-) and the prove that it is not only a question of big money to produce a good Swiss made mechanical caliber.

  6. Larry Wilder says:

    I don’t understand what the excitement is about. I don’t have a problem with machines making parts but the finishing and assembly should be by hand. That’s what makes purchasing a fine watch personal. I admire the work that goes into the creation of a Swiss, German, or even an American made watch (even Asian creations to some extent) but I don’t have any admiration for a machine. Sorry, Swatch.

  7. Bernd Cresnar says:

    just a quick question: is it repairable and can the back be opened?

  8. Charles says:

    Congratulation – now lets keep it 100% swiss. Also all other watch parts should be made in Switzerland and not from the Far East. Swiss watches can have any price tag as they will find a buyer. Cars manifacturers and others have done big mistakes by going abroad satisfying the markets quickly with setting up their assembly and production lines in the Far East. The real pay back will come soon with a large over capacity, dropping prices and creating a vast unemployment situation in their country of origine. The result of such displacement of production is the loss of product/brand respect and attraction. Too easy to get and mostly cheaper.

  9. John says:

    What’s the materials for the watch? Is the blue case plastic?

  10. Steve Cseplo says:

    I can hardly wait!

    That’s the problem with watches. You see the latest greatest ones advertised or announced at Basel then have to wait half a year or more to get your hands on one.

    Heck, at 100 Swiss fancs, that is less than some of Swatches quartz watches. Sign me up for a couple.

    Or was that figure wholesale? No matter.

    Wow!

  11. Bernd Cresnar says:

    …tends to be more revolution than just evolution! congrats!

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