#SIHH 2017: Interview with Edouard Meylan, CEO H. Moser & Cie. #MakeSwissMadeGreatAgain

Edouard is not only a marketing genius, but also the creator of some really beautiful wristwatches. I talked to the man who launched the campaign #MakeSwissMadeGreatAgain and who also presented the cheese watch … 

 

So to start here is something real funny …

Guerrilla marketing at its best!

Edouard launched the video just some days before the SIHH and so far more than a half of a million people saw it on YouTube

 

 

This is the man you see in the video and the CEO of the brand …

 

 

 

Edouard Meylan CEO H. Moser & Cie

Edouard Meylan CEO H. Moser & Cie

 

H. Moser & Cie. SWISS MAD WATCH

Reference 8327-1400, model made with Swiss cheese, red fumé dial, Swiss cowhide leather strap, unique piece

Case
Cheese integrated with itr2 composite material
Diameter: 42.0 mm, height: 9.4 mm
Sapphire crystal
See-through sapphire crystal case-back
Crown adorned with an “M”
Dial
Red fumé with sunburst pattern
White lacquered applique indexes and hour and minute hands in the shape of a swallow’s tail
Movement
In-house, hand-wound, mechanical HMC 327 calibre
Dimensions: 32.0 mm or 14 1⁄4 lignes, height: 4.5 mm
Frequency: 18,000 A/h
29 jewels
Power reserve: minimum 3 days
Moser teeth for all wheels and pinions
Original Straumann Hairspring with stabilised Breguet overcoil
Functions
Hours and minutes
Power reserve indicator on movement side
Strap
Hand-stitched cowhide leather strap
Steel pin buckle, engraved with the Moser logo

 

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

H. Moser & Cie. SWISS MAD WATCH

H. Moser & Cie. SWISS MAD WATCH

 

 

I will of course also show the 2017 novelties of H. Moser & Cie. in the next days  …

 

 

 

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