#SIHH 2017: Interview with Alain Zimmermann, CEO Baume & Mercier

Good value for money was only one the target to launch the novelties for 2017. Sustainability was another big issue … Alain will tell you what´s behind …


Baume & Mercier offers some new and very attractive watches this year and the brand started to fit its watches with straps manufactured out of the skin of trouts. Yes, this is not a typo! Listen to my conversation with Alain and you will know more about …



Alain Zimmermann CEO Baume & Mercier

Alain Zimmermann CEO Baume & Mercier







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