Baselworld 2014: Interview with Nick Hayek, President of the Executive Group Management Board and member of the Board of Directors of Swatch Group.
Not only here at Baselworld Nick Hayek is the most wanted and best interlocutor you can get. Today I can offer you a 53 minutes comprehensive and interesting interview.
I met Nick Hayek this morning, the first thing I asked him was: When will he start to deliver the Swatch Sistem 51 to the world?
Get his answer and learn what it means to produce huge quantities of high quality Swiss made watches. Furthermore we talked about the driving force of innovation in the Swatch Group and some projects that are in the pipeline. Nick Hayek will also explain you that you can earn money with mass produced watches and that the challenge is not to be just expensive, but very innovative and still present affordable and attractive watches to the end consumer. We also discussed the fact that only very few brands in Switzerland want to invest in a real industrial structure and finally about Smart Watches.
This was my favourite part of our chat this morning, since it remembered me of the fact that the Swatch Group was the pioneer of Smart Watches.
Already in 1991 the group presented Swatch “The Peep”, a pager for the wrist, the story continued in 2004 with Swatch “Paparazzi” and in 2005 with the launch of Tissot “High-T”. These watches have been far ahead of time and when you realize that the Tissot “High-T” was operated like a modern smart phone today by moving your finger over the surface of its display and by touching it, you suddenly realize the amazing potential that the Swatch Group had and has.
On the pictures shown below and on the next side you will also see the first Swatch “Liquid Touch” made out of Liquidmetal that will be presented as a very limited series in the future with a very particular packaging.
Nick Hayek will also explain you that for the moment he intents to do nothing particular concerning the quest for the best Smart Watch. But he is ready with a punch of products to do so if he wishes…
As I was writing some lines above, guys this is a comprehensive and interesting interview. I know time is precious, but these 53 minutes offer real insights and the type of information I, the watch-insider, stand for.
Nick Hayek this morning in front of his office at the Swatch Group booth.
Now please have a look at these Smart Watches Nick Hayek showed me after our interview.
The story started in 1991 with Swatch “The Peep”, a pager for the wrist. It continued in 2004 with Swatch “Paparazzi” and in 2005 with the launch of Tissot “High-T”. On the pictures you will also see the first Swatch “Liquid Touch” made out of Liquidmetal that will be presented as a very limited series in the future with a very particular packaging.
Please do also discover the watches in detail on the following pages…