Baselworld 2014: Interview with Karl-Friedrich Scheufele, Co-President of Chopard

My today´s chat with Karl-Friedrich Scheufele was all about his movement strategy at Fleurier Ebauches and L.U. Chopard manufacture. One topic was also the seal “Qualité Fleurier, the ultimate distinction in watchmaking“.

The family-owned company Chopard today is in the favorable position to have two movement production sites in its portfolio. On the one hand side there is the L.U.Chopard manufacture that produces the high-end range of calibres for Chopard and on the other hand side there is the Fleurier Ebauches manufacture producing the middle price range calibres.

Listen to our chat to learn more about Karl Friedrich Scheufele´s strategy for the near future and what he intents to do with the unfortunately totally underestimated seal Qualité Fleurier for watches…

 

Karl-Friedrich Scheufele, Co-President of Chopard

 

Karl-Friedrich Scheufele, Co-President of Chopard

Karl-Friedrich Scheufele, Co-President of Chopard

 

 

 

After my chat with Karl-Friedrich Scheufele I asked if he had some information about the seal Qualité Fleurier for me and I got a CD.

Obviously I got one for internal use with various short videos on it explaining the rigid criteria of the watch quality seal.  Have a look, all of these videos a worth being seen…

 

 

 

And this is the 42 mm Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS we talked about…

 

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The Purists

Chopard L.U.C 1963 Chronograph in steel, a special, limited edition of 50 pieces for The PuristS

 

A special model inspired by and intended for PuristS

A 2007 encounter between Karl-Friedrich Scheufele and the famous collectors group known as The PuristS, sparked the idea of a chronograph model primarily destined for them. It also spelt the start of an ongoing dialogue on the theme “what a chronograph intended for the PuristS would look like”, driven by a wish to create a timeless model embodying the very essence of historical chronographs. This has led to a steel version of the L.U.C 1963 Chronograph, the “PuristS” model featuring an extremely pure dial with no date, a nod to the first chronographs. This exceptional model is issued in a 50-piece limited series.

 

Click >>> HERE  <<< to read more about that PuristS limited edition…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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