Baselworld 2013 … Interview with Michele Sofisti, CEO Sowind Group (Girard-Perregaux & Jeanrichard)

It was very interesting to talk to my friend Michele Sofisti and to hear from him what he intends to do for Girard-Perregaux & Jeanrichard. Both brands have returned to Baselworld this year …

Take some minutes an listen to my conversation with Michele Sofisti, CEO Sowind Group

 

portrait michele sofisti exhibition

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1 Comment

  1. Hennie Roos says:

    Evening from Sydney. What a fantastic and candid interview. His comments about the iconic Ferrari Testarossa & the Laureato were very interesting indeed. The Testarossa’s successor was the 512 which failed to capture the soul of what made the original so special. Perhaps Mr Sofisti doesn’t want to make the same mistake trying to improve on the Evo3. Frankly, I don’t blame him. New Hawk models with rubber bands look the business, certainly more sporty looking than my Seak Hawk II on stainless steel. The Hawk Ceramic -WOW!I wonder how much?

    To think Girard Perregaux have been making watches since Mozart gave up the ghost. I love this brand. Thank you again Alexander.

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